So you have launched your HOA website and it has been live for some time but you are starting to notice that you only get a handful of visitors each month. It is almost like people in your HOA community are not visiting the website. So what gives?
This isn’t the “Field of Dreams”. Websites do not operate under the “if you build it, they will come” premise. If they did, we would all be rich. In order to get visitors to your HOA website you need to take the following steps:
- Make your community members aware there is a website for them to visit
- Utilize tools like mailing lists and social media to notify community members when there is new content on your website
- Create content that will make people want to visit your website such as news and an events calendar.
- Make sure your website is accessible via mobile devices
Make Members Aware of your Website
This seems pretty obvious but many HOA managers don’t even let their community members know they have a website at their disposal. When you launch a new HOA website you need to make sure that you let your community know it exists.
If you have a newsletter you send out, inform your members through that. Make them aware at monthly meetings, through social media, etc.
A good strategy to “force” members to visit your website is to store important forms on your site. For example, you could keep your architectural review form on the website. This would force your community members to visit the site to download the form.
Notify HOA Members of New Content
When you post new updates to your site you need a way of letting your community members know. A good example of this would be letting them know through a Facebook page. A better example would be keeping them informed through an email list such as Constant Contact or Mailchimp.
You put in hard work to keep your HOA website updated and you want members to view those updates. What’s more, many of your updates are important and you want as many community members as possible to see them.
Using a platform like an email list is a great way to let your members know there is new content on your site.
Create Informative Content
If your members visit your HOA website and don’t find any up to date content or anything useful they are going to stop using it as a resource. It is important to make sure that what you post on your site is relevant and useful.
Posting things like news and documents are helpful but you can go even further by maintaining a community calendar. A calendar of events will be helpful to HOA members and keep your site content relevant and up to date.
Is your HOA website Mobile Friendly?
The reality is that many of your HOA members will visit your website on their mobile device. This means that it is incredibly important to make sure your site will work on a mobile platform.
If your HOA site doesn’t work on a mobile phone contact us and we can help.
How to you get visitors to your HOA website?
Did we miss something? Let us know in the comments below.